Taylor Zabloski
Taylor Zabloski
 

PORTFOLIO

 

WEB

Fellow Pictures is a boutique film and documentary production company. They needed “About” copy for their site that suited the eclectic range of their experience, without sacrificing the inclusive and warm spirit they bring to their clients.

My approach and research honed in on one key word: sharing. This ethos made sense on a number of levels for them, and so I wove that into the copy for their mission as well.

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I wrote detailed show notes for 200 episodes of Illiterate, a weekly podcast about the creative process of film and TV adaptations. Each episode featured heavily researched history articles and interview material, for which I sourced, linked, and wrote descriptive copy.

I’ve also written all the scripts. Each episode required an exhaustive research phase, followed by structuring all the data into an accessible story-driven narrative. Illiterate has received 70K downloads across all episodes.


I worked with O’Keeffe Creative on simplifying their brand messaging into a unified vision. Their site copy reflects our work in structuring their current offerings into the distinct verticals of Brand and Content, Podcasting, and The Arts.


CONTENT

JAR Audio is a full-service agency helping brands solve their business problems with podcasts. I have written several posts for their blog series, “A Listenable Feast” - recommending a variety of podcasts from the food and beverage industries.

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I wrote a newsletter called Three Things for 80 weeks in a row, covering the odd and lesser-known tidbits of the internet. The challenge of the eccentric and varied content necessitated researching from far-flung sources, as well as crafting evocative and punchy subject lines.


The Ohio State University’s Fisher College of Business was in need of a fundraising event for their non-profit organization which provides monetary gifts to students facing emergency hardship. I was contracted by the president of the organization to write a Murder Mystery Dinner Theater Night, based around a business theme. I wrote a wholly original exhaustive plan for eight principal characters, as well as backstory and proper protocols for the night’s activities.

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The New Tech program of Franklin County High School, Virginia has utilized my original fiction podcast, The Dog Is Dead, as part of their project-based learning curriculum. I also gave a virtual presentation about short-form storytelling during the semester course, complete with handouts and exercises for creating an audio story.

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I was hired by Gaumont Television to write a four page book summary for their internal production team, in order to determine the book’s viability as adaptation.

My task was to summarize the plot as an engaging document, as if it would be a movie, and not a dry listing of scenes and sequences. The work required me to read quickly, and be able to expertly translate the prose into a digestible synopsis.


I was selected by Pod People, a full-service podcasting production company, to present a “Podcasting for Beginners” course to prospective freelancing clients in Los Angeles. I created a slide deck along with example clips for editing best practices. I also was on site to give the live ten minute talk with a Q & A.

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SOCIAL

I was responsible for the Instagram engagement and promotional posts for Illiterate, a weekly podcast about the creative process of film and TV adaptations. I designed each episode artwork as an original take on the movie or TV poster, as well as writing copy, creating memes, and editing short video promos.

We also partnered with the app Pocketcasts for their April Fool’s Day prank “Cat Pockets”, where we created an alternate episode with artwork, in which our typical podcast format goes off the rails.


PRINT

I was tasked with designing the promotional materials for Better, an intimate, weekend black-box theater show. The nature of the experience centered on the structure of words and storytelling, and so the flyers and poster emphasize the raw and surprising moments of the narrative.


The Improv Comedy troupe for UNC School of the Arts needed a print campaign that cut through the clutter of the million posters and flyers already around campus. I focused on simplicity and volume, with each poster looking identical, yet operating as its own unique joke.

The effort was a success, as searching for each new saying became a game and delight for the students. The attendance at the events grew to standing room only over the course of the year.